Search Engine Optimization - SEO
What is all of the fuss about SEO (Search Engine optimization)?
Search Engines are the phone books or yellow pages of today. Huge numbers of persons go directly to search engines to find what they are looking for. Let's say your domain name is billsbooks.com. Anyone that knows billsbooks.com as the domain name has a good chance of finding that name in Google or one of the other search engines. The problem is that if they know the name, they do not have to search for it.
If your site is not listed on the first page of results in a Google search, it is unlikely that people can find your web site. A lot of new web sites are designed around the owners personal visual preferences and features. This is many times a bad practice as the ideal design of a site should cater to the visitors, not the owner.
We encourage our clients to design their web presence in stages with a focus on an appealing site, with the ability to be found by prospective clients... People looking for your product or service.
Call us now to see what is really required to get SEO RESULTS.
SEO work is time consuming and requires many elements and repetitive actions to achieve desired results. If your site looks great and has everything that people want and need, but it does not show up in search engine searches, you have wasted time and effort and basically have created an online brochure. You should expect to place a reasonable budget to optimize your site so that it can be found on the first page of searches. This is crucial to the success of your web site.
There are factors that determine the effort required to obtain and keep first page search results for your keywords and key phrases. If you have a service or product that has no competition using the keywords that one would use to find your product or service, it will be quite easy to get you on page one. If you have highly competitive products or services then the effort, time and expense will be considerable. This equates to expense and time to get you where you want to be.
I am so surprised to see someone create a beautiful engaging web site, just to have them put very little effort and expense in the SEO/ SEM of the web site. All that they have created is an attractive on line brochure. They will not be found in search engine searches and will not benefit fully from their efforts.
It is imperative that you place considerable emphasis on the SEO / SEM portion of any web project. We can help you through this every step of the way.